One of my favourite adverts of all time was an airline billboard from several decades ago that read along the lines of
“If you don’t fly first class, your children will”
While of course it is very much in the airlines interest to sell first class tickets and they would very much like to see wealthy people spending their money doing so, there is a much deeper underlying message here.
It is no secret that the attitudes to spending and saving have changed as generations have passed, however I think there is much more to it than that.